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Monday, September 12, 2005

The Gap's Response to Katrina 

Found this photo on the front window of the Downtown Seattle Gap:

Don't get me wrong - I think it's super that they're doing what they can to help their employees who've been affected by hurricane Katrina - but (and this is where I may be getting a bit cynical) how does posting this notice on the front window of the store in SEATTLE help employees who were affected by the Hurricane? It seemed more like cheap advertizing and exploitation of the event to show the public all the public good the Gap was doing.

Frankly - I like it best when people give their time and money quietly. Giving in this manner (and posting it on your front window in a city where NONE of your employees will be seeking this aid) just reveals that you gave with ulterior motives - yes the Gap wanted to do the right thing, but the marketing department also wanted to make sure that we all knew about it...

spouted incoherently at Monday, September 12, 2005 by Willis


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